Luella Fashion

Luella was born out of Alison's personal experience of running her own boutique.After almost a decade as an independent fashion retailer, Alison Townshend had a vision to create a ladies.

Luella was born out of Alison's personal experience of running her own boutique.After almost a decade as an independent fashion retailer, Alison Townshend had a vision to create a ladies' brand that specialised in unique knitwear collections, combining the highest quality cashmere blend yarn with accessible prices.