Podcast My Business

Podcast My Business (PMB) - Starting Your Own Business Podcast is Fast and Easy!

We take it all out of the studio which saves you time and stress.
We simplify the process and make it work easily for you.
As a Podcast Producer in Sydney, Melbourne and Australia wide, we know that for many business owners, the thought of putting together an audio production is maybe too hard to contemplate, amidst other business concerns.

The standard way of podcast production is for multiple strategy meetings, then studio time, then editing time with the sound engineer, then custom intro and outro music, then another meeting to discuss the complete podcast, then another meeting to discuss the podcast channels, sight.

How Can Podcasts Help My Business to Thrive?
It all comes down to making your enterprise as readily discoverable online as possible. There are already literally millions of people in Australia, listening to podcasts. By providing instructive, interesting or entertaining content for your listeners, you can harness the intimate power of your voice to connect with your audience in a very ‘convenient to consume’ way, while, at the same time, you:
• Become a ‘go to’ source in your specialty
• Boost your search ratings
• Attract your target audience
• Communicate with your subscribers/customers
• Promote your specialty or interest
• Create brand awareness
• Encourage and promote sales
• Gather a network/following
• Create a more personal connection
• Keep your listeners up- to-date
• Engender trust + goodwill for you and your brand in the marketplace
• Establish authority in your field

Podcasting is an effective way to reach people while they are out driving, walking, resting, gardening, watching sports, or engaged in a multitude of ways where conventional typed searches wouldn’t occur.

It’s a growing trend that people looking to make a purchase or enquiry are increasingly using voice search on their phones or devices. Often, they are looking to find a store or supplier near their location, or to find out about topics they are interested in.

Keyword research identifies the most common words people use when they’re searching for your type of product, service or topic. Using well-chosen keywords will help your information to be more readily found on search engines like Google, when potential customers are looking for what you are offering.
Carefully selected keywords can also be seeded into the podcast description information. Those words can then get picked up in a search by a potential listener or customer.

2018

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