Inspired by a true passion for country lifestyle, John Nichols began a lifelong project to create the pinnacle of country and outdoor clothing with the support of his family. Since 1954, the spirit of every distinctive design has been in Quality, Reliability & Style. Now into its 3rd generation much has changed, but our families’ love for country sports and outdoor pursuits still remains as strong as ever, so does our mission to deliver excellence in both form and function.