Fashion is perceived as being impersonal. As having no heart or humor. As being cold. We wanted to turn this notion on its head – by making fashion soulful. And more importantly, responsible. To this end, we interwove style with sustainability. We created apparel that’s 100% organic and is ethically produced. We initiated a movement that transformed fashion.
Our garments are stitched to perfection. We pay due attention to each detail. From clean finished hems to using the best quality yarn & employing the latest technology & resources. All this while making the least of impact on the environment.
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