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Description is the pattern of narrative development that aims to make vivid a place, object, character, or group. Description is one of four rhetorical modes, along with exposition, argumentation, and narration. In practice it would be difficult to write literature that drew on just one of the four basic modes

It's no good just throwing keywords on your page. Creating compelling content is about providing real value for real people, not just sending hints to our robot friends at Google.