bids on jobs An important part of delivering a reliable, confident bid is having a good handle on your true job costs. Stiff competition means you have to nail the price of your bid so your firm not only wins the work, but also maintains a nice profit margin. The key is to meet with the decision maker, ask about important factors other than price, customize your bid accordingly, then describe specifically what qualifies your firm for the job, making sure to emphasize those little extra difference makers.