To build trust and credibility, you will need a strong online presence to reach into your potential customers. That involves an online storefront, your website.
The website is where you can brand your business, offer your customers additional value through educational content, and ultimately create a healthy stream of leads by implementing strategic calls to action.
Once you have a credible website, the next approach is to send qualified traffic to your website to collect leads in the form of phone calls, emails, live chat responses- each business may have a different need.
The best marketing strategy for a growing business to collect leads when cash is tight, is in search engine optimization.
In today’s world, buyers have all the power. They are hopping online and doing their own research first, not calling a salesperson. Organic traffic will bring the important customers to you. Attracting them with targeted keywords- customer focused, and helpful when they need it.”