Description
The past has been a clear indication that younger consumers are putting their money behind brands and products that stand for something. I think this trend will continue to grow and create other opportunities for my industry. I believe that our customers want to feel good about what they buy and will pick products that reflect those values, especially where these products can give back to their communities.
I believe that sustainability will be one of the defining social causes that will have a huge impact. For example, single use plastic items will be a direct impact. Paper, wheat straw straws and metal drinkware are already popular and will only grow in popularity. Next will be plates, napkins and utensils, I’m sure.