SAP CRM Introduction
CRM software in general stands for Customer Relationship Management. As the name implies it is software that is used to manage customer relationships of a company, it helps companies to focus on individual customers not only when they make a purchase but throughout their lifecycle with a brand. Say, for example, you run the SAP consulting company you may have to do a variety of things when it comes to maintaining customer relationships those activities can be related to managing marketing campaigns generating leads, storing customer contact information, managing sales opportunities, converting those opportunities into actual sales, managing customer issues, and receiving feedback from customers relating to the service we provided them. So, CRM software will help me perform these activities effectively and efficiently, these activities might vary depending on the type of product a company sells but the core activities relating to managing customers will remain the same.
As an organization grows the number of customers they save grows as well. Hence, the company needs to make sure they capture all their customer's contact information, their feedbacks information like the products and services they purchased, products and services they like and dislike and so much more so that using this information the company can provide better customer service to service to their customers and as well as continue to sell them their products and services into the future. So, by running good CRM software organizations will be able to identify capture, and categorize leads in a better way increase referrals from existing customers offer better customer support and improve the quality of their products and services with