Since then we have faced many challenges, our biggest being COVID-19. Being closed down during this time predicted a stop to our efforts moving forward, like a lot of locally owned and operated Denver businesses post COVID19. Instead of accepting this predication as reality, we have taken back our power and have grown despite the obstacles we have faced. Our salon's leadership and innovation has been recognized by our own Governor Jared Polis in the Can Do Colorado campaign during the pandemic when Alexandria realized that the need for self love was at an all-time high.