The Red House

William Serfaty & Co. has been the distributor and service centre for Rolex watches in Gibraltar since 1937, the date of the first of these advertisements. Throughout its history the firm has adapted its working practices, its infrastructure, and the products it has sold and serviced, carefully keeping to its founder's criterion that quality is the prime consideration.

We display a very large collection of Rolex watches by any standard. This in a luxurious sole-brand environment conceived for the comfort of our clients, who are served by descendants of our founder, now from the fourth and fifth generations. The design of the showroom conforms to the Rolex corporate house-style.