MINOAR Concept Store

For Minoár, clothing occupies an exceptional part which is a manifestation of one’s soul and character. Appearance through garments should be a personal expression of the state of mind and attitude to the outside world. Clothing is a manifestation of one’s attitude towards the world-living and non-living. The beauty of each garment lies in it’s practicality and identity it creates by simply wearing them.
At Minoár we are dedicated to creating appearance through complete silhouettes that carry precisely this information and attitude to the world. For us functional fashion is a diverse art that is both applied art and fine art. It serves as a means of indirect communication to others, yet it has the ability to be in tune with the surroundings and arts such as architecture, interior design, music, fine arts. They should all connect to each other in a personal thoughtful aesthetic.

All these creations in the shape of clothing come to life when their wearer breathes life into them, drawing them into one’s daily life and thus creating history. After all they are for the one who does not belong.

CREATIVE CONCEPT
Minoar is the tamed chaos designed in one specific direction. Our focus is directed in the creation of a sensory vision through alternatively built perception. Through our creations we intend to originate an external shape as a reflection of the human sensorium.
Our creations themselves are not simply design with individual origin. Minoar is the sensitive dependence on initial conditions to genesis. The element which gives life to design itself is a segment of the lasting impact of occurrence the same way as the phenomena ‘The Butterfly Effect’.
Minoar reflects as an undefined outcome of events in process of creation that touches the indefinable. Our fundamental concept to behold our roots is bound with the gifts of nature – every fiber, leather fragment and precious metal. Of all that we create artefacts of illusions cultured within colorless forms where each element has a purpose.

The distinguishable storefront is accessible through a solid 3.5 meters tall steel door with burnt steel peculiar handle. Once inside the colorless environment in warm grey tones it unveils the sanctuary-like boutique area. Highly textured concrete walls are the boundaries floating hanging rails and wall sculptured artworks resemble the feeling of another unknown world, yet to be discovered.

INSIDE THE STORE

One’s experience inside the concept space is surrounded by numerous men’s & women’s collection pieces, one of a kind items, archive pieces and exclusive sample designs from future collections. Range of Minoar’s timeless artworks can be explored hanging on the walls resembling absence of concept and a world of its own.

The attention to all senses is of philosophical and aesthetical importance. Fragrance and taste through earthy essential oil and Minoár’s signature range of dark red wine are present to embrace visitors.

The concept store itself resembles Minoár’s identity, each detail unveils the brands’s primordial concept. The altered concrete walls, floor and furniture in warm monochrome tones offer delicate warmth to the overall experience.

THE INTERIOR SPACE

Hanging from the ceiling steel rails present a spectrum of signature collection garments & accessories. The store space acts as an art gallery displaying series of monumental artworks emerging from the interior boundaries resembling timelessness and rawness.

https://www.minoar.com/collections/
https://www.minoar.com/product-category/men/
https://www.minoar.com/product-category/women/