Rational UK

Rational AG is a manufacturer and retailer of combi steamers and ovens, cooking appliances suitable for large and commercial kitchens

It has been pursued for over 40 years and permanently dictates how we treat our customers, employees, suppliers and investors.

The RATIONAL philosophy guides us in how we think and act.

Here at RATIONAL UK we are proud to have been supporting professional kitchens by offering the best thermal cooking solutions since 1991. Continued innovation has guaranteed our leading position by far in terms of technology and market share with around 55% in the UK.

The RATIONAL UK team consists of 69 experienced and professional individuals, including 21 Regional Chefs supported by Colin Parry, National Sales Director, our busy Customer service team, in addition an expanding Marketing department, led by Adam Knights, UK Marketing Director. The dedicated internal Service department, managed by Trevor Lath, National Sales Director is on hand to support our customers and network of around 400 Service Engineers nationally – service is a critical factor to our success.

We also have a specialist team supporting our valued Key account customers to continue to perfect their menus and operate smoothly. Ian Leadbetter, National Corporate Chef, and his team offer commercial support, product roll outs, bespoke solutions, and menu development to maximise the range of foods cooked in the RATIONAL cooking systems. Ian is the culinary point of contact providing dedicated food development.

We have recently launched a series of shorter Live online webinars that last around ten minutes, but still manage to provide the full RATIONAL experience. At the end, attendees have the option to stay and chat with the expert host about every aspect of their business needs. Live online events provide highly relevant specific sector content, specifically for UK foodservice operators including,pubs, hotels, education, hospitals, care homes, Asian and food-to-go. Click here to register .

As well as online events. Our dedicated development kitchen in Luton can accommodate dealer, sales team training, RATIONAL CookingLive and Academy’s. The facilities include, a range of RATIONAL units of various specifications, allowing hands-on training and full presentation facilities with new media s

Factory of the year 2022
Axia Best Managed Companies Award
Brand of the century 2022

1973

Combi steamers